Thursday, February 21, 2008

Ad Network for Jobs

I just got off the phone with Eric Yoon, CEO of JobThread. Simply put, it's an ad network for jobs. An ad network is a collection of websites that have ads (managed and served up) by a single entity. DoubleClick is a classic example. But JobThread is doing it with job postings instead of ads. So if you're at a tech related news site, you'll see jobs that are tech related. It's targeted - and that makes all the difference in the world. It's also bringing the jobs to where the potential candidates are instead of waiting for them to come to a job board website. The adage, "fish where the fish are" comes to mind. Seems obvious and logical, but unique nonetheless.

Wednesday, February 20, 2008

Why I'm Blogging

I decided to put this blog together to highlight some of the interesting things I'm seeing in the world of digital media. This comes at a time when I'm looking for my next position within an exciting company where I can make a difference. So some of the posts will just be about cool companies, while others will be based on conversations with other professionals in the field. I'm looking forward to attending the South by Southwest conference in early March and blogging about what and who I see.