Thursday, February 21, 2008
Ad Network for Jobs
I just got off the phone with Eric Yoon, CEO of JobThread. Simply put, it's an ad network for jobs. An ad network is a collection of websites that have ads (managed and served up) by a single entity. DoubleClick is a classic example. But JobThread is doing it with job postings instead of ads. So if you're at a tech related news site, you'll see jobs that are tech related. It's targeted - and that makes all the difference in the world. It's also bringing the jobs to where the potential candidates are instead of waiting for them to come to a job board website. The adage, "fish where the fish are" comes to mind. Seems obvious and logical, but unique nonetheless.